ALBARAKA BANK retail
GCC LocationGCC and MENA
TeamEnrico Mari Grego, Marco Polloni, Wesam Alrashid
Chronology2008-today
What does visual coherence mean? Visual coherence is respecting certain design parameters according to which all-graphic elements representing your company and making up your corporate image will be developed. Supreme customer service for everyone… Higher quality at everyone’s reach/service… Where difference is experienced… Visual coherence Perceive a new banking experience… where visual coherence is maintained through a strong, unique corporate identity. A corporate identity that speaks one language … With friendly and accessible banking will reinvent the way consumers and businesses think about what is possible within a bank branch. Customers enter a comfortable open space that invites them to relax, read the paper, surf the Internet on provided wireless laptops, and sip the bank's own blend of coffee in lounge-like seating areas.